Supply Chain

JSW, Tata, Birla’s entry into B2B e-commerce augurs poorly for Infra.Market, OfBusiness

Abir Dasgupta / July 1, 2025

JSW, Tata, Birla’s entry into B2B e-commerce augurs poorly for Infra.Market, OfBusiness. For almost a decade, B2B e-commerce has been the domain of startups like Infra.Market and OfBusiness. Now, conglomerates like Tata, JSW, and Aditya Birla Group have launched their own marketplaces. The big manufacturers launching their own shop fronts are turning rivals for Infra.Market and OfBusiness.

Is India’s celebrated startup OfBusiness a real business?

The company is aiming for an IPO by August next year. But what exactly is this firm—a financing operation, a tech business, an overvalued minefield of round-tripping or something else entirely? In an efficient physical world, a company like OfBusiness would have no reason to exist. Today, OfBusiness trades both almonds and steel bars on the same platform. These are just two out of the many products it deals in.

JSW, Tata, Birla’s entry into B2B e-commerce augurs poorly for Infra.Market, OfBusiness

Is India’s celebrated startup OfBusiness a real business?

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