Restaurants desperately seek a third alternative in food delivery
Over the past week, restaurateurs have been talking about being subjected to advertising campaigns and unauthorized promotions by the food delivery platforms, often without prior consent or even knowledge. Restaurant owners confirm the practices, noting that often only major incidents get caught. The systemic squeeze on restaurants is a byproduct of the food delivery market’s state. Growth for the platforms has nearly stopped, and in this saturated market, the only way to grow is to take a bigger share from existing stakeholders: restaurants and customers.
