In Juspay vs fintechs, economics will decide the winner
A narrative war is unfolding in India’s fintech ecosystem. On one side is Juspay, a payments orchestrator. On the other are four of the largest payment aggregators (PAs): PhonePe, Razorpay, Cashfree, and Paytm. The PAs have told merchants that their payment gateways will no longer work with Juspay’s orchestrator. Juspay is now accusing the PAs of engaging in anti-competitive tactics. The PAs are demanding neutrality and fair play. This is a big matter involving four of the largest PAs. The fight is being waged on economics that will decide the winner.









